Creating a content calendar for a TikTok account focused on reviewing real estate listings requires careful planning and a variety of engaging content to keep your audience interested. Here’s a sample content calendar for a month:
Week 1: Introduction and Behind-the-Scenes
- Day 1: Introduction Video
- Introduce yourself and your passion for real estate.
- Share your background and qualifications.
- Day 2: “Day in the Life” Video
- Show a typical day in your life as a real estate reviewer.
- Highlight your routine, from property visits to research.
- Day 3: Tips and Tricks
- Share some tips for viewers looking to buy or rent real estate.
- Cover topics like budgeting, location selection, or negotiating.
- Day 4: Property Preview
- Provide a sneak peek of a property you’ll be reviewing soon.
- Create anticipation among your audience.
Week 2: Property Reviews
- Day 5: Property Review – House
- Review a house listing, discussing its features, price, and location.
- Mention any unique selling points or potential drawbacks.
- Day 6: Property Review – Apartment
- Review an apartment listing, focusing on layout, amenities, and rent.
- Discuss the pros and cons for potential tenants.
- Day 7: Q&A Session
- Host a live Q&A session to answer viewer questions about the previous reviews.
- Engage with your audience and build a sense of community.
Week 3: Real Estate Market Insights
- Day 8: Market Trends
- Discuss current real estate market trends, such as rising prices or new developments.
- Explain how these trends may affect buyers and renters.
- Day 9: Investment Opportunities
- Share insights on investment properties or real estate for passive income.
- Explain different strategies and risks involved.
- Day 10: Mortgage 101
- Create a short educational video about the basics of obtaining a mortgage.
- Explain key terms and steps involved.
Week 4: Interactive Content and Engagement
- Day 11: “Guess the Price” Game
- Show a property and ask viewers to guess its price before revealing it.
- Encourage comments and interaction.
- Day 12: User Spotlight
- Feature a viewer’s real estate success story or questions in a video.
- Foster a sense of community by acknowledging your audience.
- Day 13: Property Tour Request
- Ask viewers to suggest properties they’d like you to review in the future.
- Collect suggestions for upcoming content.
Week 5: Bonus Content and Recap
- Day 14: Bonus Content
- Share additional tips, tricks, or interesting real estate facts.
- Keep your content fresh and informative.
- Day 15: Monthly Recap
- Summarize the highlights of the month.
- Mention any milestones, like reaching a certain number of followers.
Remember to use popular TikTok features like hashtags, filters, and trending sounds to increase the visibility of your content. Also, engage with your audience by responding to comments and fostering a sense of community within your TikTok account. Adjust your content calendar based on feedback and the evolving interests of your followers.